What is Influencer Marketing?

On Instagram there are thousands of people talking about millions of subjects – and there are millions of people listening. Influencer marketing is a great way to gain access to an audience that trusts what the influencer has to say. So by using an Instagram influencer to recommend your product or service, your target audience is more likely to listen.

Products and services can work with influencers to build brand recognition.  Strategies that develop connecting with the Instagram influencers can be a powerful technique to penetrate audiences in the world of diminishing online advertising.

Influencer marketing works the same way, allowing you to target an audience of like-minded people that follow an influencer they trust.

The idea of influencer marketing on Instagram is to expand your reach and grow your business.

Instagram Case Study: Wearable Technology